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Zaslav’s Retreat
Max is HBO Max — again. We discuss.
Below, Nick Quah, Savannah Salazar, Eric Vilas-Boas, and Joe Adalian discuss the WBD decisions that led to the name change and what it means for the future of HBO Max. Bob Iger has hit this hard in earnings calls and at this week’s upfront, and even WBD’s press release cites it as the reason to include HBO in the streamer name. Honestly, the last six months, whenever I read about WBD’s intentions with Max/HBO Max, I just keep thinking of that old MadTV sketch about a dating service for people who’ve sort of given up: “Lowered Expectations”
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