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Zach Bryan Partners With Bud Light to Sponsor His ‘Quittin Time’ Tour

Zach Bryan partners with Bud Light to sponsor his 'Quittin Time' Tour.

“When Bud Light asked if I would be involved, I didn’t hesitate after I learned the immense amount of support going into Folds of Honor, fallen service members, first responders’ families and loved ones. As the exclusive beer partner for the 78-show Quittin’ Time tour, Bud Light will execute a number of tie-ins at concert dates, including sampling, ticket giveaways and experiential activations. The alliances with Bryan, one of country music’s biggest rising stars, comes at a time when Bud Light continues to recover from the backlash and sales hit the brand took starting last April after aligning with transgender TikTok influencer Dylan Mulvaney.

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