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YouTube’s Super Creators: How MrBeast, Rhett & Link, Michelle Khare, Adam W and More Use the Platform to Power Their Businesses
YouTube creators MrBeast, Rhett & Link, Michelle Khare, Adam W, Mark Rober and more talk about why it's their preferred platform.
Rober has produced one YouTube video per month for the last 13 years, focused on science-y topics with fun twists like “World’s Largest Jell-O Pool” and “Egg Drop from Space.” He now has more than 64 million followers and more than 10 billion views to date. Over 2025 Super Bowl weekend in New Orleans, Adam W participated in the first ever NFL-YouTube Creator Flag Football Game, part of a broader partnership between YouTube and the NFL that includes distribution rights to the Sunday Ticket package. Waheed made a diving catch to intercept a Hail Mary pass to clinch a 30-29 win for the team led by IShowSpeed (aka Darren Jason Watkins Jr.) over the squad headed by popular streamer Kai Cenat.
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