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YouTube’s Dude Perfect Taps NBA Exec Andrew Yaffe as CEO
Dude Perfect hired Andrew Yaffe, most recently executive VP at the NBA, as its CEO.
He joined the NBA in 2016, after a stint at consulting firm McKinsey & Co. Yaffe holds an MBA from the Stanford Graduate School of Business and a bachelor’s degree from Duke University in public policy. First announced two years ago, the group describes it as a combination production facility and “family-friendly” entertainment destination, comprising a retail store and new spaces for podcasts and gaming. Jason Illian, co-founder and general partner at Highmount Capital, commented, “Andrew has continuously demonstrated outstanding leadership and a track record of success in launching innovative digital products and managing global content operations.
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