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YouTube’s Dude Perfect Scores $100 Million-Plus Investment as It Plans New Texas HQ as ‘Family-Friendly’ Entertainment Destination
YouTube's Dude Perfect hauled in more than $100 million in growth capital from private investment firm Highmount Capital.
First announced more than a year ago, the group describes it as a combination production facility and “family-friendly” entertainment destination, comprising a retail store and new spaces for podcasts and gaming. “By partnering with Highmount Capital, we hope to pour gas on the fire and take the Dude Perfect fun that families have witnessed on screens these past 15 years and turn it into real life products and memory-making experiences they can actually touch and feel for themselves.“ “The Dudes have truly captured the hearts and minds of the next generation, pioneering the new creator-led media space and expanding far beyond video and traditional channels,” said Jason Illian, co-founder and general partner at Highmount Capital.
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