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YouTube’s 2025 Upfront to Feature Lady Gaga, MrBeast and More


YouTube set the date for its 2025 Brandcast event during TV's upfronts week, featuring Lady Gaga and top creators like MrBeast and Brittany Broski.

YouTube has set the date for its 2025 Brandcast event — during the TV industry’s upfront week in New York City — and it’s bringing pop star Lady Gaga and top creators like MrBeast and Brittany Broski out for the show. YouTube’s top creators set to appear include MrBeast (real name Jimmy Donaldson), who runs the most-followed channel on the platform with more than 378 million subscribers. Last week, she launched Brittany Broski Music with a cover of Harry Style’s “Adore You” that hit the top of YouTube’s Trending charts shortly after release.

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