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YouTube Viewing on TV Now Surpasses Mobile, Desktop in U.S.
YouTube CEO Neal Mohan, in his annual letter to the YouTube community, characterized the platform as a core player in media and entertainment.
In his annual letter to the YouTube community, he asserted that creators are “becoming the startups of Hollywood” as they increasingly establish professional-grade media operations that are a far cry from the platform’s early DIY days. The CEO cited sports creators and trick-shot specialists Dude Perfect, who recently opened a new $5 million headquarters in Texas; buffalo-wing-challenge talk show “Hot Ones”; and Inoxtag, a French influencer who produced a 2.5-hour documentary about his preparation to climb Mount Everest. He also referenced Joe Rogan’s pre-election interview with President Trump, which racked up more than 55 million views on YouTube alone, and political comedy sketches on NBC’s “Saturday Night Live.”
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