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YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of Creators
At YouTube's Brandcast upfront, it touted billions of viewers and announced that advertisers can buy takeovers of the top 1% of content.
YouTube ‘s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with literally billions of viewers, and better at targeting relevant audiences. “We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said YouTube CEO Neal Mohan, kicking off the evening’s event Wednesday. Those included Haley Kalil, Cleo Abram, Kinigra Deon, Ryan Trahan, Taty Cokley, Sydney Morgan, Zach King and top gaming streamer Valkyrae.
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