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YouTube Unveils Living Room Stats: Sports Viewing Up 30% Year-On-Year, 4K Uploads Rise 35%, Podcasts Keep Gaining
YouTube has revealed new insights into viewing in the living room, a key strategic area of recent focus for the video giant.
YouTube has revealed new stats and insights about viewing in the living room, a key strategic area of recent focus for the video giant. It puts a game (or, potentially, other attractions like awards shows or other events) in the same frame as a creator, who gives live commentary, analysis, and real time reactions. “The lines between audio-only podcasts and videos have blurred,” the blog post said, “and more creators are evolving to a multimedia storytelling approach to deepen connection with their audiences on YouTube.”
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