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YouTube Unseats Disney Atop Nielsen’s February TV Distributor Rankings
YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen's Distributor Gauge Report.
The top finish was only YouTube’s second, largely due to Nielsen methodology, which groups together all platforms of the Walt Disney Co. (including ESPN, ABC and streaming). 2, while Fox Corp. rode a surge of tune-in to the Super Bowl across broadcast and streaming outlet Tubi to edge Netflix and end up third. YouTube has been on a long-term growth trajectory in the Nielsen statistics and recently announced that living-room viewing had exceeded that on mobile devices and computers.
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