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YouTube TV Hits 8 Million Subscribers; Viewing Of YouTube Content Via TV Screens Now Averages 1B Hours A Day
YouTube TV has passed 8 million subscribers, the company said, and viewing of YouTube content via TV screens now averages 1 billion hours a day.
In addition to the reduced friction of the consumer experience compared with traditional cable and satellite subscriptions, YouTube TV has also benefited from last year’s start of NFL Sunday Ticket as an add-on option. While it is also available from YouTube’s channel store to non-YouTube TV subscribers, the NFL package exceeded management projections in terms of driving sign-ups, execs have said in recent months. Viewing of YouTube content on TV screens, long a go-to statistic of the company at its Brandcast event for advertisers, has continued to grow as streaming’s increasing overall dominance.
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