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YouTube to Sell Ad Sponsorships for Cultural Moments Like the Oscars and Emmys
At YouTube's Brandcast upfront, it announced a sponsorship package for advertisers to buy against cultural moments such as the Oscars and Emmys.
YouTube is an anomaly in the TV upfronts: Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for buying ads. As far as monetizing the zeitgeist, YouTube’s biggest news Wednesday was the introduction of a new sponsorship package for advertisers to buy against major cultural moments such as the Oscars, Emmys and other awards-season events, as well as Black Friday post-Thanksgiving shopping and the PGA Championship. YouTube CEO Neal Mohan touted the introduction of a previously announced feature to let creators present episodes organized by season on connected TVs — similar to streaming platforms like Netflix.
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