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YouTube Teams With CAA to Let Talent Identify — and Pull Down — AI Deepfakes of Themselves
CAA formed a partnership with YouTube on a program promising to let actors, athletes and other talent fight back against AI-generated fakes.
In what’s being touted as the first partnership of its kind, CAA is collaborating with YouTube on a program promising to let actors, athletes and other talent fight back against AI-generated fakes uploaded to the video platform. “At CAA, our AI conversations are centered around ethics and talent rights, and we applaud YouTube’s leadership for creating this talent-friendly solution, which fundamentally aligns with our goals,” Lourd said in a statement. “In the days ahead, we’ll work with CAA to ensure artists and creators experience the incredible potential of AI while also maintaining creative control over their likeness.
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