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YouTube Says It Has More Than 100 Million Premium and Music Subscribers
YouTube Music and YouTube Premium have surpassed 100 million subscribers across more than 100 countries and regions.
In the past year, Smith noted, YouTube has enhanced the Premium playback experience including adding the ability to continue watching YouTube across different devices like smart TVs and tablets and introduced an enhanced version of 1080p HD. YouTube also experimented with new generative AI features that Premium users were among the first to gain access to. Sir Lucian Grainge, chairman and CEO, Universal Music Group, commented, “Neal [Mohan, CEO of YouTube], Lyor and their team at YouTube deserve enormous credit for achieving this extraordinary milestone and continuing to grow and drive innovation while making significant contributions to the global music ecosystem.
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