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YouTube Q2 Ad Revenue Hits $8.66 Billion, up 13%, Short of Wall Street Expectations
Ad spending on YouTube continued at a healthy clip in Q2 2024, but fell short of Wall Street expectations.
Referring to Netflix’s spending on original content, co-CEO Greg Peters said on the company’s Q2 earnings interview last week, “it’s really hard to imagine how that kind of big creative bet would happen and be possible within YouTube’s model.” At YouTube’s annual Brandcast event, held during the TV biz’s upfronts this spring, execs reinforced the platform’s massive scale for the Madison Avenue audience. “Our strong performance this quarter highlights ongoing strength in Search and momentum in Cloud,” Alphabet CEO Sundar Pichai said in announcing the Q2 earnings.
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