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YouTube Premium and Music Crosses 100M Subscribers: ‘So Much Room For Growth’
YT contributed $6 billion to the music industry in 12 months, explains Lyor Cohen.
After a string of pivots, rebrands, upgraded offerings and expanded plans, YouTube Premium and Music has passed the magical 100 million subscribers mark, counting users in trials, the company announced Thursday (Feb. 1). “Having been at YouTube when we conceived of the subscription service, 100 million customers felt like a distant possibility,” says Robert Kyncl, who was chief business officer at YT before joining Warner Music Group as CEO. That future, one where the music industry “thrives,” he insists, would see both sides leveraging AI to enhance creative imagination, seamlessly bridging short-form and long-form content for maximum artist exposure, and more.
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