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YouTube Posted “Healthy Watch Time Growth” In Q2, Boosting Advertising Returns, Top Alphabet Exec Ruth Porat Says
YouTube ad revenue climbed 13% in the second quarter, reaching $8.663 billion, contributing to better-than expected results at parent Alphabet.
The traditional media sector is confronting some softness in the advertising business, mainly in the TV upfront, and its streaming efforts have been stymied a bit by a flood of new ad-supported entries into the marketplace. The broader ad sector is improving noticeably as 2024 unfolds, however, with YouTube positioned well to thrive in the current climate, even conquering skepticism about its TikTok rival Shorts, which has come into its own. “Our strong performance this quarter highlights ongoing strength in Search and momentum in Cloud,” CEO Sundar Pichai said in the company’s earnings release.
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