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YouTube Podcasts Now Pull In 1 Billion Monthly Active Viewers
YouTube says podcasts now draw 1 billion monthly active viewers, a new sign of the Google-owned video giant's scale
Because of the central role YouTube plays for TV networks, movie studios and marketers looking to circulate their content, podcasts from all producers have come to recognize the importance of having a version available on the video platform. Former NFL star and sports commentator Shannon Sharpe, whose Club Shay-Shay podcast has been a breakout, collecting 83 million views of an episode featuring comedian Katt Williams. Actress and singer Keke Palmer, computer scientist Lex Fridman and NFL brothers Travis and Jason Kelce are among the many other examples of prominent podcasters with sizable YouTube followings.
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