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YouTube Now Worth as Much as $550 Billion, Analysts Say: ‘New King of All Media’


If YouTube were a standalone business, it would be worth $475 billion to $550 billion, Wall Street analyst firm MoffettNathanson estimated.

As YouTubemarks its 20th anniversary, the Google-owned video giant is the “new king of all media” — larger and more powerful than any other player in Hollywood — according to an influential Wall Street research firm. For the full year 2024, YouTube was already the second-largest media company by revenue at $54.2 billion, trailing only Disney, according to estimates by MoffettNathanson principal analyst Michael Nathanson. The analyst recommended that YouTube TV “truly create a skinnier bundle” of broadcast, sports and news networks coupled with streaming platforms like Hulu, Paramount+, Peacock and Max.

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