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YouTube Hits 125 Million Music and Premium Subscribers, Intros Cheaper ‘Lite’ Tier Without Music in U.S.
YouTube has more than 125 million subscribers for music and premium plans, and it launched the lower-cost Premium Lite tier without music in the U.S.
In the coming weeks, in addition to the U.S., YouTube will launch Premium Lite for all users in its current pilot countries: Thailand, Germany and Australia. “Since launching YouTube Music and Premium, we’ve focused on giving subscribers a variety of ways to enjoy their favorite content, and Premium Lite is the latest step in that evolution,” Jack Greenberg, Director, Product Management, YouTube Premium, wrote in a blog post Wednesday. YouTube has been testing Premium Lite “to make sure we have the right balance of features and benefits for those viewers who want to watch most videos ad-free,” Greenberg added.
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