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YouTube Gains Driven By Content “Designed Specifically For The Big Screen,” Google Exec Philip Schindler Says; Upfront Ad Commitments Leap 20%
YouTube's growing viewership generated a 20% leap in upfront ad commitments over the prior year, Google Chief Business Officer Philip Schindler says.
Google Chief Business Officer Philip Schindler delivered a number of updates on the video platform’s recent performance during corporate parent Alphabet ‘s third-quarter earnings call with Wall Street analysts. The company’s annual Brandcast event for advertisers has been positioned for the past three years in mid-May, alongside pitches by traditional TV networks as well as hard-charging tech rivals Amazon and Netflix. In previous years, even large tech players like YouTube would entice ad buyers during the NewFronts, a separate event for digital outlets created during the early days of online video.
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