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YouTube CEO Says Revenue From Its TikTok-Like Shorts Videos Is at Parity With Core YouTube in U.S., Other Countries
YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.
At Brandcast, Mohan noted, YouTube announced a new package for advertisers to buy spots surrounding key cultural moments, such as the Met Gala and the PGA Championship. He called out YouTube’s Dream Screen feature, which lets you type a text prompt and generate an image or video, based on Google Deep Mind. More broadly, one of the top priorities for YouTube remains to provide the tools and platform for creators to grow their businesses, including investing in podcasts, which now attract more than 1 billion monthly viewers.
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