Get the latest gossip
YouTube CEO Neal Mohan Says Company “At The Forefront” Of Entertainment; Creator Takeovers Expand After DoorDash Campaign On Travis & Jason Kelce’s ‘New Heights’
Saying it is "at the forefront" of entertainment's new era, YouTube told advertisers at its annual Brandcast event about new ad options
YouTube CEO Neal Mohan kicked off the company’s 13th annual Brandcast by telling advertisers the video platform is “at the forefront of this new era of entertainment.” Brandcast used to take place during the NewFronts, but YouTube shifted it into the main broadcast upfront week, this year also joined by Amazon and Netflix. Coe noted an early trial of the takeovers was executed by DoorDash on the popular podcast New Heights, featuring NFL brothers Travis and Jason Kelce.
Or read this on Deadline
