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YouTube Brandcast Regulars Like MrBeast And Dude Perfect Slated For Separate Creator Upfront
MrBeast, Dude Perfect and other top-tier YouTube creators will be featured at a March advertising event separate from YouTube's annual Brandcast in May.
Paramount Global no longer stages an annual in-person upfront, hosting smaller-scale client dinners instead, and The CW has also has vacated its longtime perch due to cost cutting at parent Nexstar Media. Creators at the Spotter event will detail their content calendars, formats, tentpole series, audience data, and development plans, giving marketers an up-close look at creator-driven and long-form YouTube entertainment. It’s not just about ad placements—it’s about deep consumer attention and fostering authentic collaborations that give brands access to the unrivaled scale, trust, and engagement of Creator audiences,” Spotter founder and CEO Aaron DeBevoise said.
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