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YouTube Backs ‘No Fakes Act’ And Expands Pilot Program Limiting AI-Generated “Likenesses”
YouTube came out in support of the Congressional "No Fakes Act" and also expanded an effort to limit AI-generated "likenesses" on its video platform.
A YouTube building in LondonOlly Curtis/Future via Getty Images In a blog post, the tech giant also said it was expanding a pilot program that is designed to identify and manage AI-generated content featuring the “likeness,” including the face, of creators, artists, and other famous or influential figures. As AI has exploded, and Google and other tech giants commit hundreds of billions of dollars to enhancing their capabilities, ethical questions have emerged for creator-based communities like YouTube. YouTube’s Miller thanked the Senators and Representatives and said their proposed legislation is “consistent with our ongoing efforts to protect creators and viewers, and reflects our commitment to shaping a future where AI is used responsibly.”
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