Get the latest gossip
YouTube at 20: How the Video Colossus Launched the Creator Economy and Turned From Hollywood Foe to Friend
At 20, YouTube is a multibillion-dollar streamer that powers thousands of creator businesses and has become a force media companies can't ignore.
Top YouTubers have traveled to the Super Bowl this year to take part in the inaugural NFL-YouTube Creator Flag Football Game, which will be livestreamed on the platform the night before the Philadelphia Eagles play the Kansas City Chiefs at the Superdome. The following month, fans of “Saturday Night Live” and Andy Samberg uploaded copies of the Lonely Island’s mock-rap short “Lazy Sunday.” It racked up 5 million views before NBC’s lawyers demanded the three-minute clip be pulled down. Back at the New Orleans convention center, Mohan reiterates that he sees his job as going the extra mile to build the best possible stage for creators of all stripes — whether that’s Sean Evans, MrBeast, Disney or the NFL — to promote and monetize their productions.
Or read this on Variety