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You're hired? Not on this evidence! After making Edam mess of their cheesecake challenge, week two of The Apprentice proved this year's contestants are still the dumbest yet, writes JAMES WALTON

This week's task was based on what Lord Sugar ™ rather improbably claimed is 'one of the biggest trends' in Britain today: the unstoppable rise of the mini cheesecake.

This week’s task was based on what Lord Sugar ™ rather improbably claimed is ‘one of the biggest trends’ in Britain today: the unstoppable rise of the mini cheesecake. But, having worked that out, they set off to their clients at London Dungeon, where they managed to negotiate a suitable gruesome price of £13.80 per small cake, promising (not altogether truthfully) that the final result would be worth it. Ambitious owner of a premium jewellery company Noor professed that she will generate a wealth of cash for Lord Sugar thanks to the unique nature of her business.

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