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You Can Now Smell Like Crumbl Cookies
Crumbl Cookies and Dove have partnered on a Walmart-exclusive body care collection, inspired by the cookie company's most popular flavors.
The beloved cookie company, which has become a Los Angeles hotspot and celeb favorite in the past year, has now partnered with Dove on a body care collection inspired by their most popular flavors. Their first store was in Utah and has since grown to over 1,000 locations in the U.S. After opening their Los Angeles storefront, the dessert company became a viral hit thanks to their weekly surprise flavor drops, which celebrities such as Kylie Jenner often taste test on their social media channels. In 2023, it made $1 billion in system sales and sold more than 300 million cookies, and it’s near impossible to drop by one of their LA or New York loctions without finding a lines that wrap around the block.
Or read this on Variety