Get the latest gossip

YMU Signs Grace Beverley As UK Agency Continues Push Into Influencer Realm


Grace Beverley has signed with YMU, the UK talent agency that represents stars including Simon Cowell and Claudia Winkleman.

Beverley, 26, is an entrepreneur and digital broadcaster, boasting 3M followers across Instagram, TikTok, and other platforms. Lucy Loveridge, YMU’s Joint Managing Director of Global Entertainment, said Beverley was a “stand-out” talent. YMU has made a concerted push into the influencer realm, signing online stars including Patricia Bright and Sophie Hinchliffe.

Get the Android app

Or read this on Deadline

Read more on:

Photo of uk agency

uk agency