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Yasmin Le Bon, 60, joins forces with George at Asda as evergreen model fronts new affordable fashion campaign ahead of supermarket chain's 60th anniversary


Le Bon, 60, fronts the campaign as Asda celebrates sixty years since the Asquith brothers joined forces with Associated Dairies to create the nationwide supermarket chain.

Yasmin Le Bon gave onlookers a view to a thrill on Wednesday evening as she celebrated the launch of her new clothing campaign with a host of leading fashion editors and broadcasters. Le Bon, 60, fronts the campaign as Asda celebrates sixty years since the Asquith brothers joined forces with Associated Dairies to create the nationwide supermarket chain. The Oxford-born model - whose daughter Amber gave birth to her first grandchild in January - looked typically stylish in a lightweight linen co-rd from the new range as she joined Glamour editor-in-chief Jo Elvin and ITV Lorraine’s resident stylist Mark Hayes at the event.

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