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Yankees-Dodgers World Series Already Has Advertisers on Base With Fox
Fox is seeing strong demand for advertising in the next World Series, which will pit the New York Yankees against the Los Angeles Dodgers
The World Series between the New York Yankees and Los Angeles Dodgers doesn’t start until Friday night, but Madison Avenue has already taken a big swing at the audiences projected to turn up for Major League Baseball’s flagship property. Last year’s match-up between the Texas Rangers and Arizona Diamondbacks had narrower appeal to broader audiences because both teams were located in the same general area of the U.S. A Yankees-Dodgers match, on the other hand, will draw fans from both sides of the nation. Fox was already seeing stronger demand for baseball during this season’s All-Star Game and in the industry’s recent “upfront” sales market, says Evans, but the emergence of the Yankees and Dodgers as participants in the Series has sparked a new round of inquiries.
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