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XTR Launches Branded Content Division Led By Kelly Spencer
EXCLUSIVE: XTR, the documentary company behind Apple’s They Call Me Magic and Oscar-nominated Ascension, is launching a branded content division. Kelly Spencer, who previously oversaw campaigns for…
Kelly Spencer, who previously oversaw campaigns for Google, Mercedes-Benz, Apple and Uber as VP, Growth at Mediamonks, will run the unit. Reporting to XTR CEO Bryn Mooser, Spencer already has projects with the likes of Toyota and the Olympic Channel in the works. “I am thrilled to join the XTR family, whose reputation for championing and presenting the highest caliber content makes it the obvious choice for brands seeking to build deeper relationships with their core audience,” said Spencer.
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