Get the latest gossip

Xavi Takes ‘“#OOTD’ to No. 1 on Regional Mexican Airplay

For those not familiar with the term, ‘#OOTD’ stands for ‘outfit of the day,’ often used by Instagram and TikTok influencers sharing fashion content on those social apps –the subject matter of the song released June 29 on Interscope/ICLG. The sierreño guitar-powered “#OOTD” leads Regional Mexican Airpla y after a 43% vault to 6.7 million audience impressions, earned in the U.S. during the Aug. 16-22 tracking week according to Luminate. That audience swell arrives from Univision stations WOJO-FM (Chicago), KSCA-FM (Los Angeles) and KLNO-FM (Dallas) during the tracking period.

Get the Android app

Or read this on Billboard