Get the latest gossip
WWE Sells Ring Mat Sponsorship for First Time in ‘Record-Setting’ Pact With Logan Paul’s Prime Sports Drink
WWE inked a deal with Logan Paul’s Prime to become its “official hydration drink partner” -- and the first to appear on the center of the WWE ring.
“What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase PRIME Hydration across our biggest events,” WWE chief content officer Paul “Triple H” Levesque said. We’ve worked incredibly hard at Prime to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment.” In January, TKO announced 10-year deal with Netflix for WWE’s “Monday Night Raw” that delivers a significant step-up in fees for the franchise.
Or read this on Variety
