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Wrigley Media Group Taps Ross Breitenbach To Lead Unscripted And Brand Development


Wrigley Media Group named Ross Breitenbach, EP and creator of Netflix’ 'Hack My Home', to head unscripted and brand development, a new position.

Breitenbach, who just won a Daytime Emmy for the show, will expand the Lexington, Kentucky-based company’s unscripted development pipeline, which currently includes several projects slated for summer release. “Brands and networks alike trust him due to his successful track record as a proven hitmaker who has consistently conceived, produced and sold broad commercial concepts to every major player in the industry.” “I see incredible opportunities to break new ground and solve problems in the unscripted space, creating the content we love while ensuring its financial success.” He’s referring in large part to Kentucky’s refundable tax credits — up to 35% for film and TV production — which were reworked and improved in 2022 and “will allow our partners and us to deliver more for less.”

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