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WPP Erases ‘GroupM,’ One of Madison Avenue’s Most Influential Names
WPP will rename its influential GroupM media buying operation, calling it WPP Media and focusing more intently on A.I. and data
Both of those units have been merged with agencies that focus on newer and increasingly more critical practices, including digital and direct-response advertising and public relations, as consumers spend less time with traditional media and become more resistant to the industry’s best-known product — the 30-second TV commerical. “By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create.” In recent years, the company has kept a close watch on X under owner Elon Musk; made efforts to draw advertisers closer to women’s sports; and pledged to funnel more ad dollars to media outlets backed by entrepreneurs with minority backgrounds.
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