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Would Banning TikTok Be a Boon or Bummer for Hollywood?
If TikTok is effectively banned in the U.S., would that be a net positive or negative for Hollywood?
Meanwhile, to China, the saber-rattling looks like a trade dispute — wherein the U.S., on the pretext of “national security” concerns, is looking to thwart a successful overseas internet app that has been grabbing share of viewing time and ad dollars from American tech companies. In the fourth quarter of 2023, U.S. mobile users spent an average of 97 minutes daily on TikTok, per research firm Apptopia, which was more than YouTube, Facebook, Instagram or Snapchat. Joe Gagliese, CEO of influencer-marketing firm Viral Nation, says that in the event of a U.S. ban, TikTok’s creators and users would largely migrate to other short-form content apps.
Or read this on Variety