Get the latest gossip
World-first AI foundation back in stock after selling out – here's our beauty editor's verdict
DCYPHER is the world's first AI-powered cosmetics brand, using facial recognition technology to match your foundation perfectly to your skin tone, and it's available to buy again
As the world's first AI-powered cosmetics brand, DCYPHER uses facial recognition technology and a simple questionnaire to create bespoke foundation, concealer or custom drops that perfectly match your skin tone and type. The innovative concept has been so popular that the products sold out for a month, amassing a waitlist of hundreds of eager shoppers keen to try it themselves. Laura says: "I've tried basic shade-matching tools on make-up brands' websites in the past and never really found them to be very accurate, but this is another level.
Or read this on OK! Magazine