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World Series’ Dodgers-Yankees Showdown Should Help MLB Hit Ratings Highs, But Will That Be Enough To End Media Rights Slugfest?
Major League Baseball and Fox Sports have the matchup of their dreams in this year's World Series: the Los Angeles Dodgers vs. the New York Yankees.
A similar surge for the Series would prompt celebrations in the short term, though MLB at the same time faces significant media uncertainty due to a jigsaw puzzle of rights deals, some major pieces of which could be shuffled in 2025. As the bankruptcy proceeding has unfolded, with Diamond presenting its plan to creditors for how to emerge and resume its previous role in the ecosystem, MLB has wound up with rights to nearly a dozen teams for 2025. Broadcast networks “remain the best place to find the simultaneous reach advertisers and sports leagues covet,” MoffettNathanson analyst Robert Fishman wrote in a recent report on streaming’s overall impact.
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