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Women, BIPOC Community Drive Viewer Ratings for Streaming Films, Study Finds
UCLA's latest Hollywood Diversity Report found that BIPOC audiences and women drove viewer ratings for at-home streaming films in 2023.
Earlier this year, researchers for UCLA’S Hollywood Diversity Report found that women and BIPOC audiences drove box office numbers in theaters. “Increased diversity in front of and behind the camera continues to draw audiences in,” said Ana-Christina Ramón, co-founder of the report and director of UCLA’s Entertainment and Media Research Initiative. The report looked at the top 100 English-language scripted films released in 2023 on major streaming, subscription platforms including Amazon Prime, Apple TV+, Disney+, Hulu, Max, Netflix, Paramount+ and Peacock.
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