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WNBA’s “Rising Tide” Of Popularity Played Key Role In Disney NBA Renewal, ESPN Chairman Jimmy Pitaro Says
Reflecting on their long-term deal with the NBA, top ESPN execs said the rise of the WNBA of late provided extra motivation to renew.
Reflecting on their long-term deal with the NBA, ESPN Chairman Jimmy Pitaro and EVP of Programming & Acquisitions Rosalyn Durant said the rise of the WNBA of late provided extra motivation to renew. The call was arranged after the league’s confirmation of long-rumored rights deals with Disney-ESPN, NBCUniversal and Prime Video, at a reported $76 billion over 11 years. “We’re looking at a rising tide right now, where we’re seeing our competitors in the industry really get behind women’s sports in general and behind the WNBA,” Pitaro continued.
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