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WMG’s CEO Lays Out His Vision & Proposed Rules for AI During Senate Hearing on Deepfakes Bill
An AI hearing in the Senate featured Warner Music's CEO, FKA Twigs and more as they discussed the NO FAKES Act to create a federal right of publicity.
The U.S. Senate Judiciary Committee convened on Tuesday (April 30) to discuss a proposed bill that would effectively create a federal publicity right for artists in a hearing that featured testimony from Warner Music Group CEO Robert Kyncl, artist FKA Twigs, Digital Media Association (DiMA) CEO Graham Davies, SAG-AFTRA national executive director/chief negotiator Duncan Crabtree-Ireland, Motion Picture Association senior vp/associate general counsel Ben Sheffner and the University of San Diego professor Lisa P. Ramsey. The NO FAKES draft bill as currently written would create a nationwide property right in one’s image, voice, or visual likeness, allowing an individual to sue anyone who produced a “newly-created, computer-generated, electronic representation” of it. Kyncl agreed with the points made by Crabtree-Ireland of SAG-AFTRA — the actors’ union that recently came to a tentative agreement with major labels, including WMG, for “ethical” AI use — whose view was that the right should not be limited to 70 years post-mortem and should instead be “perpetual,” in his words.
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