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Without an ‘Avatar’-Sized Holiday Blockbuster, Imax Quarterly Earnings Fall


Imax earnings fell as the actors strike meant 2023 ended with fewer blockbusters

Heading into the quarter, Imax faced tough comparisons with the close of 2022 when “Avatar: The Way of Water” dominated the box office, inspiring moviegoers to check out Pandora in the widest screens available. It had much better luck with “Taylor Swift: The Eras Tour” and “Wonka,” both of which scored at the box office earlier in the fall and winter, helping to lift Imax revenues. “Dune: Part Two” was originally slated to hit theaters last fall, but Warner Bros. and Legendary, the studios behind the film, opted to delay it because Timothée Chalamet, Zendaya and the rest of the starry ensemble couldn’t cross picket lines to promote the movie.

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