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With Venu Gone, DirecTV Lauches Bundle Aimed At Sports Fans But Without CBS Or Many Local Stations
DirecTV has launched a new package of sports and broadcast channels with “more flexibility and choice for die-hard sports fans” just days after Venu Sports collapsed.
The parties ultimately hammered out an agreement but as a satellite operator DirecTV isn’t in the same position as major cable providers like Charter or Comcast, which also sell broadband and wireless services. “The introduction of MySports from DirecTV delivers consumers greater choice, flexibility, and control to select the type of content they want to watch at the right value,” CEO Bill Morrow said, promising a “brighter TV future” for customers. At launch, MySports can be streamed through the DirecTV app on mobile devices or via Roku, Amazon Fire or Apple TV, meaning its distribution map (as with its programming) is still coming into focus.
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