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With Olympics and ‘Love Island’ Boosts, Peacock Viewership Increased 33% in July
Peacock attracted 33% more viewership in July than in June, per Nielsen, thanks largely to the beginning of the 2024 Paris Olympics.
Peacock attracted 33% more viewership in July than in June, per Nielsen, thanks largely to the beginning of the 2024 Paris Olympics as well as Season 6 of “Love Island USA.” Peacock was the streamer with the largest growth in July, followed by Amazon Prime Video with a 12% bump, which made up 3.4% of TV usage. Cable viewership in July remained about even with June, though its overall share decreased from 27.2% to 26.7% due to the broadcast and streaming increases.
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