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With New Executive Structure, BMG Is Bringing More Resources to the U.S., New Signings — And Hiring, Too


The company is also veering away from last year’s plan to combine its frontline and catalog divisions, says newly announced president of frontline recordings Jon Loba.

“BMG wanted to devote more resources to the U.S., and part of that was to focus even further on frontline, looking at the success we’ve had in Nashville,” says Loba, who plans to travel to L.A. every other week and New York sporadically. It has since beefed up as a music company focused on publishing, acquiring or re-signing catalogs by artists from Paul Simon to Tina Turner, and developed a recorded-music division thanks in no small part to its Nashville office. Bertelsmann, which recently failed to acquire Simon & Schuster, has pledged to invest billions throughout its companies, giving it considerable clout in a music industry dominated by the three major labels and smaller competitors such as Concord and HYBE.

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