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With Its Nascent Ad Business Making Strides, Netflix Schedules Its First In-Person Upfront Event In New York
Netflix has scheduled its debut in-person event during the upfronts, the annual spring showcase in New York for advertising buyers and sellers.
A bit more than a year into selling advertising, Netflix is setting plans for its debut in the upfronts, the annual springtime showcase in New York for ad buyers and sellers. This year, with both labor and Covid threats diminished, several top ad sellers have already announced plans for presentations in mid-May, the traditional home carved out decades ago by broadcasters. Paramount-owned CBS was long known for convening the poster child for broadcast TV upfront week, a major gathering at Carnegie Hall, followed by a packed after-party.
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