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With 5,700 Movie Screens Shut Down and the Box Office in a Slump, Theaters Are Still Waiting for a Post-Pandemic Comeback
Movie theaters are considering discount pricing and investing in Imax and 4DX to attract audiences, but the 2025 box office is in a slump.
Theater owners maintain their business is about to regain its footing, but this year is off to a lousy start, with franchise fare like “Captain America: Brave New World” falling short and ambitious bets like “Mickey 17” failing to pay off. After all, there’s no Netflix equivalent of “Top Gun: Maverick.” So some studios are devoting more resources to making movies for cinemas or, in thecase of Disney, retrofitting something like “Moana 2” — which was originally setting sail on Disney+ — as a theatrical release. Michael O’Leary, the head of Cinema United, the exhibition industry lobbying group, believes that studios’ and theaters’ interests are more aligned today than they were in 2020, when they first came to an uneasy truce on windowing.
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