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Willie Geist Wants New Bite of Live Events Revenue for ‘Today’
Willie Geist will test his 'Sunday Today' celebrity interviews in front of live ticketed crowds, a bid to wring new revenues from news segments
Geist has interviewed 539 different celebrities and newsmakers during his tenure as Sunday host, and, on January 22, he will talk in front of a paying audience to comedian Nate Bargatze. The Bargatze interview will be held in front of an audience of approximately 500 people at New York’s City Winery on Wednesday, January 22. In the current moment, filled with concerns about typical TV viewers going to other forms of video to get their info fix and the effects such dynamics have on media economics, no one can afford to let content slip away.
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