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Will.i.am and Execs From LinkedIn, Coca-Cola, Canva and More Talk Innovation, Creativity and AI at Cannes Lions: ‘The Robots Are Not Taking Over’
Variety hosted its “In the C-Suite” conversations at Cannes Lions, a series of discussions featuring leaders in marketing, branding and innovation.
At Cannes Lions this week, Variety hosted its “In the C-Suite” conversations, a series of thought-provoking discussions featuring some of the most influential leaders in marketing, branding and innovation. Rutledge spoke about how AmEx engaged with influencers using the example of a campaign with golf association USGA and golfer Tony Finau, who is a brand ambassador, linked to Father’s Day. In this session, moderated by Variety co-editor-in-chief Cynthia Littleton, musician and founder Will.i.am spoke about how he used AI tools to reinvent radio with his RAiDiO.FYI initiative, which he is doing with the support of Qualcomm, and in turn has led to a partnership with Mercedes.
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